Ranked 10th place for SIMC in 2023 QS ranking, WU’s Master in Strategy, Innovation, and Management Control program prepares tomorrow’s executives for their role as organizational leaders. The program combines theory, practice, and instruction in relevant social skills, for an integrated approach to organizational leadership. Great emphasis is placed on developing the ability to identify new entrepreneurial opportunities and, based on that ability, creating strategies for achieving sustained success.

Program Overview


Outline for IMBA Students
Year one to be completed at IMBA
Year two to be completed at Master in Strategy, Innovation, and Management Control program at WU Vienna after completing Year 1 of the IMBA program

NCCU students who participate in the Double-Degree Program must be regularly enrolled, for the duration of the program, in the IMBA program; they will also be regularly enrolled in the Master in Strategy, Innovation, and Management Control program for the academic period they spend at WU Vienna and until completion of all curricular activities.

Detailed Curriculum Overview

 Structure Year 1 at NCCU IMBA Year 2 at WU Vienna
Credits 24 NCCU credits
(=60 ECTS credits)
20 NCCU credits
(=50 ECTS credits)
Coursework Fall semester
(13 credits)
Spring semester
(9 credits)
Fall and Spring Semesters
  • Leadership and Team Building (2)
  • Leaders Forum (1)
  • Corporate Social Responsibility and Ethics (1)
  • Accounting (3)
  • Business Quantitative Methods (3)
  • Managerial Economics (3)
  • An elective course ( at least 2 credits)
  • Marketing Management (3)
  • Financial Management (3)
  • Management Information Systems (3)
  • An elective course ( at least 2 credits)
  • Business Project (15 ECTS)
  • Personal Skills 1 & 2 (4 ECTS)
  • How to Write a Thesis (2 ECTS)
  • Advanced Strategic Management (5 ECTS)
  • Advanced Entrepreneurship and Innovation Management (5 ECTS)
  • Advanced Financial Management and Management Control (5 ECTS)
  • Advanced Organizational Design (5 ECTS)
  • Advanced Business Research Methods (5 ECTS)
  •  Elective course (4 ECTS)
Academic Thesis
  1. The Academic Thesis is granted 20 ECTS credits at WU but these credits cannot be transferred back to NCCU.
  2. The thesis of NCCU students pursuing the Double Degree is supervised and graded by a member of the faculty of WU. Thesis advisors are not automatically assigned; students have to take care of finding a supervisor at WU as soon as possible. NCCU students will also have a co-supervisor at NCCU and they will have to defend their theses at NCCU.

Note: 1 NCCU credit is equivalent to 2.5 ECTS credits at WU.

Admission Requirements
1. Students will be selected based on academic merit, past work and extracurricular experiences, as well as a demonstration of strong motivation to participate in the program.

2. In order to be admitted to the double degree program at WU Vienna, NCCU students must:

  1. Hold a Bachelor degree with 180 ECTS credits (72 credits).
  2. Provide evidence of proficiency in English at level C1 according to the Common European Framework of Reference for Languages: TOEFL 100, IELTS 7.0, TOEIC 900, Cambridge English: CAE (Certificate of Advanced English), CPE (Certificate of Proficiency in English) or BEC Higher (Business English Certificate Higher).


  • NCCU students attending WU Vienna as part of the Double-Degree Program will be required to obtain health insurance in Austria covering all risks in order to meet the Austrian regulations for obtaining a student residence permit. The public insurance plan for students from the Vienna Regional Health Insurance Fund WGKK costs €59.-/month.
  • Students are not eligible for a scholarship or bursary from the host institution.

Number of Seats
3 (2024-2025)

Degree Granted
Master of Science (WU)

Additional Information

Students’ Reports